TWITTER Tips For Small Businesses
I’m sure all of you have some great tips for small businesses on how to use TWITTER, it’s so important to get to know how to use TWITTER effectively; this way you’re allowed to build a brand and relationships with potential clients!!!! This post was with the help of Kyle Lacy (www.kylelacy.com), and with the help of others. If you should have some TWITTER tips that weren’t mentioned, post them, and I’ll be updating them periodically!!
1. Use your personal picture in your Twitter profile. There is only one situation where you can use your logo… if you have two profiles. Your personal profile and your company profile.
2. Don’t setup an Auto-DMto send when users follow you. Why you ask?
3. Use Twitter Search to find subject matters that interest you. This can cater to your business interests, as well as your personal interests. This will help you find people that share
4. Personal life reigns… but not too much. Add in some of your personal life while you are using TWITTER. What is important to remember is that you are using Twitter for your business generation as well. The people following you want to know that you are REAL… but not to the point where they are hearing about what you are eating or where you are driving.
5. It is important to use Twitter as much as you can but not to the point where you are wasting valuable time when at work. Tweet about what you are reading online.. Maybe a new insight you found while reading the night before. Try to use Twitter a couple of times a day.
6. Reply. Reply. Reply. Whenever you get a response (@yourname) make sure that you respond to the reply. This is extremely important because your most valuable followers are the people that respond and communicate with you.
7. Use strawpoll to create a survey to feed into your Twitter stream. This will be an awesome way to get information regarding service offerings and products.
9. Use a business Twitter account (example: @entrepreneurfyi) to create a great place for customer relationship management. Teach your clients to use Twitter to keep with the happenings of your company. Also, it can help you share the news and information regarding the success of your clients.
10. Use Twitter as a discussion forum. Ask your clients and prospective clients what they would like to see, hear, taste, and experience.
11. Twitter is not a place for you to hard sell individuals on services. We are here for discussions and not sales.
12. I started out with a personal profile that allowed me to create relationships before starting my company profile.I was able to cleaning transition between two accounts because people trusted me. If you start two accounts at the same time you will be overwhelmed and underwhelm your followers.
13. Use TweetLater for productivity. I don’t recommend using this tool much. You need to be involved in the conversation as you start sending tweets. If you are not there to interact with your followers there really is not a point for using the tool. Though.. it does help for those random tweets to stay connected.
14. Take pictures and share on TWitter. Add pictures on Twitter using Twitpic using your iPhone or mobile phone.
15. Use Google Analytics to measure the traffic directed from Twitter to your blog or website. If you can measure the traffic related to sales or aquisitions it help you understand an ROI from the tool.
16. Fill out your profile. Make sure you put information regarding your personal life as well as your business life. This is important because…everyone reads it.
17. We add our Twitter URLs to our business cards. I also like to add my LinkedIN account and blog URL. This will encourage more of your networking friends to follow you and communicate more effectively.
18. Download TweetDeck. Tweetdeck is a powerful tool to help you be productive while using Twitter.
19. Are you using a Blackberry or iPhone? You should definitly be looking at downloading an application to help you manage your twitter account while you are out of the office.
20. Thank you. When someone shares your post or tweet make sure you send a DM or Tweet thanking them for their support. Just as you should be emailing people to thank them for comments… same goes with Twitter.